|
|
|
|
Public Relations in modern international business. A textbook
Меньшиков В.П., Ивушкина Т.А.
Код: 44245485
Страниц: 278
Переплет: твердый Бумага: офсетная Язык издания: английский Год издания: 2023 Размер: 14 x 21 x 2 см
Вес: 376 г.
ISBN: 978-5-00172-375-2
Наличие: на складе (отправка в течение 12-17 рабочих дней)
Основной раздел
35.83 €
Скидка: 45%
вместо: 65.15 €
|
Описание:
The textbook provides a comprehensive analysis of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian
business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of “Advertising and Public Relations” at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
|
|
|
|
|
